Madjulla Incorporated

In 2015 I designed and developed the Majala Inc. website migrating old content across from an existing Joomla install and re-building the whole site after extensive consultation with the whole Broome crew.

The site is located at

UOW Transnational Communication Project


Project Convenor  & Web Developer
July 2015 - December 2015
Transnational Communications - Community of Practice
International Relations
Faculty of Engineering & Information Sciences
University of Wollongong, Australia


Working under the supervision of Associate Professor Katina Michael, will liaise with International relations team to design, develop and implement a Transnational Communications Community of Practice to involve whole of Faculty of Engineering and Information Sciences in showcasing activities for international marketing purposes. Will work collaboratively with the staff of the project team, to create and maintain a website to both facilitate researcher profile formation and to ensure optimal public outreach, particularly to international communities. 


The Project Convenor / Web developer will:

  • Working closely with a project team of 6 professional staff
  • Conducting awareness and trainign workshops with researchers, staff and management
  • Designing, developing and implementing a web design project working predominantly in a virtual capacity with the Project Manager/s;
  • Building capacity by trouble shooting, adapting and problem solving the ingest of key data by use of secure web forms (Wufoo);
  • Updating the website according to management and researcher needs


 I designed, developed and implemented a large web design project bringing researchers together to showcase their work in a project known as the Transnational Communications - Community of Practice ( TCCOP). I was employed under Research Assistant rates and as an employee.

The website is accessible via

Historians of Australian Foreign Relations

In 2014 through 2015 I was the key Web Administrator for the Historians of Australian Foreign Relations.

This required me to:

  • consult with a wide array of stakeholders in site design and needs mapping;
  • design, develop and implement web design, graphic design and wire-framing for the main website;
  • administer new users induction, face-to-face and online training;
  • work closely with academics to develop and build member profiles;
  • update news content with current articles and new scholarly content;
  • advise senior management of the use of social media for promotion purposes.

ANU Serving Our Country Project

Web & Content Developer

'Serving Our Country' Project
February 2013 - July 2015
Strategic and Defence Studies Centre
School of International, Political and Strategic Studies
ANU College of Asia and the Pacific
Australian National University

Position Description & Relationships

The Web Developer will work under the supervision of the Chief Investigator, Professor Joan Beaumont, and will liaise with other members of the project team, especially in the ANU  National Centre of Indigenous Studies (NCIS) and the National Centre for Biography (NCB).  The Web Developer will work collaboratively with the staff of the project team, including the  Research Associate and a consultant web designer, to create and maintain a website to both  facilitate research and to ensure optimal public outreach, particularly to Indigenous  communities. The ANU College of Asia and the Pacific (CAP) leads intellectual engagement with the Asia- Pacific region through research, teaching and contributions to public debate,  and seeks to set the international standard for scholarship concerning the region. The Web Developer will design, set up, prepare and create key scholarly content in multiple media for the public project website of the Australian Research Council Linkage project, Serving our Country: a history of Aboriginal and Torres Strait Islander People in the Defence of Australia. The Developer will play a vital role in the success of the ARC project’s interactive e- research approach and its communication and output strategy. The Developer will design and deliver  web content for public consumption and assist in managing the web interface with the public. The position is full time for two years, with a fractional appointment for two years thereafter.

Key Responsibilities

Under the broad direction of the Chief Investigator:

  • Liaise with NCB and ANU’s IT Services (ITS) in order to organise the systems, storage platforms, databases, public delivery via website, development and implementation of a content management system and work calendar for the project as well as recommend key computer hardware, software and other necessary infrastructure.
  • Develop and create suitable and high quality content, including writing key elements for the website in collaboration with the Chief Investigators, the Research Associate and the Community Coordination Officer.
  • Prepare and co-author Conference papers and publications that reflect on website development, consideration of innovation issues and insights for Digital Humanities, the history discipline and community history.
  • Manage web content from research arising from community liaison, oral and filmed histories to ensure optimal availability on Research Commons database for community- histories and on a publicly accessible Project website.
  • Develop and implement a DAM (Digital Asset Management) front-end to the Research Commons for tagging and storing all research data.
  • Liaise and work closely with National Centre for Biography and their various database and web-management systems to plan, develop and build separate website and to create data- entries on their relevant websites.
  • Monitor and assist the Chief Investigators in the timely maintenance of the public interface of the website.
  • Undertake other duties that are consistent with the classification level of the position and in line with the principles of multi-skilling.
  • Comply with all ANU policies and procedures, and in particular those relating to work health and safety and equal opportunity.

Key Achievements

  • Advised Chief investigators with ARC support (AUSGOAL) on copyright issues;
  • Led extensive consultation with key stakeholders to develop Data Management Plan (DMP)
  • Analysed, designed, tested and resolved secure research Data Assets Management (DAM)
  • Managed high level reporting, documentation and communications via secure project CMS
  • Administered multi users, produced web, print and media content for project website
  • Improved strategies for community engagement with project outcomes

Between February 2014 and July 2015 and I designed, developed and maintained over a two year project journey the Serving Our Country project website using Squarespace and a number of social media integrations. The site was eventually migrated/ingested across to an internal ANU Drupal web frame for archival sustainability purposes.

Paramodic Pty Ltd

In 2014 - 2015, I worked closely with Dr. Ruth Mirams from Paramedic Pty. Ltd. who has a diverse background and knowledge across the sciences, social and inter-cultural research. 

In our discussions we spoke of key areas of convergent interest including:

  • Liminality - The concept of liminality was first developed in the early 20th century by anthropologist Arnold van Gennep - read more 
  • Consilience - In science and history, consilience (also convergence of evidence or concordance of evidence) refers to the principle that evidence from independent, unrelated sources can "converge" to strong conclusions - read more
  • Relational Art - Relational art or relational aesthetics is a mode or tendency in fine art practice originally observed and highlighted by French art critic Nicolas Bourriaud - read more

We also expressed our respective positions on the ethical implications of wearable technologies including that of Google Glass - read the discussion paper

During this time we created a range of visual expressions that synthesise our collaboration.


Image: Hayes, Alexander; Jade, Mikaela; Mirams, Ruth; Fitzgerald, Robert; Bacon, Matt (2014): A Consilience Workflow. figshare.


Mirams, Ruth; Hayes, Alexander (2014): ART-tension: resolving the need to create and destroy. figshare.


Mirams, Ruth; Hayes, Alexander (2014): ART-tension: resolving the need to create and destroy. figshare.


Hayes, Alexander; Mirams, Ruth (2015): Wearable Digital Glass Technologies - Null Hypothesis. figshare.



During July through October 2013 I worked closely with Eddie Quiroz on the original Augmate website re-design also integrating Squarespace with Jotforms, Mailchimp,  RelateIQ, Zapier and gApps. Website at

Business Development Manager

July 2013 - October 2013
Augmate Corporation
New York City, United States

Position Description & Relationships

As Business Development Manager for the Australia and New Zealand region build a market position by locating, developing, defining, negotiating, establishing and maintaining business relationships. Engage with key industry stakeholders and new customers using exceptional communication & time management skills. Work closely with Augmate operations and development team, problem solving, catalysing quality assurance and using motivational behaviours to ensure sales results. Drive prospecting using CRM, project management and customer focused relations as a solutions oriented professional.

Key Responsibilities

  • Identify business opportunities across Australia & New Zealand
  • Establish new projects, partnerships and client portfolios
  • Conduct business needs analysis and solutions design
  • Manage corporate communications and network events
  • Communicate new product and service developments
  • Oversee development of marketing literature
  • Reporting and information management

Additional Duties

  • Conducted market research; analysed, prepared, presented to key stakeholders
  • Events and network activity; tracked contributors and their accomplishments
  • Publications; prepared, contributed, published and presented at numerous industry events
  • Negotiated; identified, secured and closed deals by coordinating customer requirements
  • Identified risks; predicted, managed and resolved issues using a defined risk mitigation strategy
  • Self development; identified and completed continuing professional development
  • Protected; maintain company data and IP integrity, security
  • Maintained personal networks; participated in professional networks
  • Enhanced organization reputation; explored opportunities to add value to job accomplishments.


  • Exceptional time management - operations / development teams at 14 hours time difference (NYC Central)
  • Researched and engaged online communications platform (GoToMeeting) to conduct team meetings and scrums
  • Identified, engaged and managed project consultation across mining, training and veterinary industries
  • Established, designed and implemented whole of organisation project and data management plan
  • Significantly contributed to the selection and development of an organisational CRM service (RelateIQ)
  • Significantly contributed to the selection and development of an organisational financial management service (XERO) 
  • Co-designed, content developed and tested new company online integrated website (SquareSpace)
  • Designed Australasian TRainAR prospectus and collateral kit
  • Author of investment deck, client prospectus and online web communications
  • Presented at ISMAR13, University of Adelaide, Australia

Australian National Data Services

Project Officer - Training & Communications
February 2012 - June 2013
Information Technology Services
Australian National Data Services (ANDS)
Australian National University (ANU)


Role Statement

Develop professionally competent front line staff in research institutions to support data sharing, data re-use, data connections and data management; support ANDS own services and information systems; develop training, web based and print based support materials; administer online conferencing facilities; facilitate frequent liaison with ANDS external stakeholders, eResearch communities and infrastructure support providers.ANDS approach is to develop partnerships with research institutions to enable Australia researchers to easily publish, discover, access and use research data.

Key Responsibilities

In the context of online and group training environments, develop and deliver materials to improve individual and institutional capability to support eResearch in areas such as data management, metadata, informatics, data applications, and cohesive institutional research data infrastructure;

  • Implement and maintain web-based and other media relating to ANDS activities;
  • Create and maintain documentation on ANDS information systems and on data management systems, procedures and policies;
  • Manage projects funded by ANDS to develop capability in research institutions;
  • Establish and maintain effective liaison with other ANDS programs and external institutions engaged in capability development;
  • Test and provide support documentation for software applications;
  • Undertake the provision of support to Committees as needed.

Significant Achievements

  • Established ANDS Web conferencing services solution - conducted scope, service supply consultation and testing of numerous products; prepared and presented reports for Director appraisal; advanced UAT including mobile; prepared, implemented professional development training with co-located staff
  • Co-founded ANDS Rich Media Working Group (RMWG) - Founding member of the ANDS Rich Media Working Group (RMWG) responsible for determining ANDS social media engagement with partners and public eg.
  • Designed and implemented ANDS Event & Media Submission (EMS) workflow for media production - Conducted extensive internal and external stakeholder consultation; prepared and presented a comprehensive ICT scoping report for Management; analyse and develop procedural schematics to represent the implementation of a whole-of-organisation event & media production workflow; contributed significantly to the JIRA software translation process
  • Facilitated the ANDS Webinar series - designed, developed and co-facilitated ANDS Webinar series with virtual and physical attendees and presenters; designed and developed templates to ease post-production requirements; promotion of event themes including research data licensing, data management, data citation and geospatial concepts governing research data
  • Conducted extensive professional development training - developed and delivered synchronous and asynchronous training; facilitated events utilising online support materials to support ANDS staff and partners using virtual systems and media production softwares
  • Established the ANDS Digital Studio - scoped requirements for provision of media backup, technical liaison and end-user testing; established and maintained a multi-user digital authoring environment
  • Contributed strategically to Project Team / ANDS Community events - provided technical consultation and liaison as well as events recording and facilitation across blended physical and virtual locations
  • Developed extensive online documentation - used corporate content management, and social media management systems to support researchers enrich their data collections using geospatial and open licensing attributes
  • Brokered and facilitated International partners liaison - worked extensively with key industry representatives, educational organisations and world thought leaders
  • Webinars - Negotiated practice timing with international guests, build GoToWebinar template using data collected from presenters, constructed workflows for event, create runsheets for Senior Management, design & implement Presenter / Administrators presentation template using Google Presentations
  • Communications - founder of the Rich Media Working Group, numerous social media demonstrations, short reports, permission-to-publish (P2) for subjects with Monash University legal for CC BY inclusion


This position presents a unique opportunity to combine an interest in information systems with a flair for training and communications. Ideal for someone who can grasp technical concepts easily and enjoys communicating them with others. You will be working with front line staff in research institutions to support data sharing, data connections and data management. You will be actively engaged in writing for the web as well as creating and delivering a range of training and information materials to support ANDS services and products. The duties of this position will require interstate travel.

Selection Criteria

  1. Progress towards postgraduate qualifications (eg. in Communication, Science Communications, Library, Information Management, IT Informatics or related fields) plus extensive relevant experience or equivalent combination of experience and / or education/training;
  2. Demonstrated experience with the issues, concepts and practices involved with eResearch, which could includes areas such as research data management and curation, metadata, informatics, data applications, digital research collections, institutional repositories, open access publishing, data analysis / data modelling, and cohesive institutional research data infrastructure;
  3. Demonstrated experience in working as part of a team engaged in enhancing institutional and individual capabilities through the development and delivery of web based and print information and learning materials;
  4. Demonstrated high level of communication and liaison skills and the ability to nurture working relationships across a broad spectrum of people
  5. Sound organisational and time management skills, including the ability to set priorities and perform well under pressure;
  6. A demonstrated understanding of equal principles and policies and a commitment to their application in a university context

Streamfolio Pty Ltd


In 2004 I began exploring how body-worn video technologies could be used in an educational context across the Vocational Education & Training sector in Australia. This topic and practice has become the basis of my PhD. research in the long term.

I identified a number of key contacts and established a community of practice discussion group which lead to the formation of Streamfolio Pty. Ltd (originally called EDUPOV Pty. Ltd ) with Mr. Geoff Lubich, Mr. Leo Gaggl and  Mr. Craig Lubich.

As a startup company we experienced all the atypical challenges that a startup faces however the core concept of a business continues to grow and prosper.

Operations Manager

Streamfolio Pty. Ltd.
Perth, Western Australia
Information Systems - ICTE
April 2009 - April 2012

Role Statement

Co- founder and Director - As Operations Manager provide front-line services, facilitate communications with clients and suppliers across an international footprint, build long-term relationships with education & training organisations in all Australian sectors and project manage complex projects across online, metropolitan, rural and remote settings.

Key Responsibilities & Relationships

  • Virtual business communication, finance, marketing and client communication management
  • Project management of multiple clients including business needs analysis, IP assignment
  • Financial management, preparation of contracts & schematic production workflow
  • Complex report writing to meet project milestone compliance
  • Co-ordinate events, team participation, online marketing and networks product promotions
  • Facilitate company business strategic planning

Significant Achievements

  • Successful start-up funding acquisition - 150k
  • Managed trademark, domain and business registration for company
  • Built and managed a client base - 171 organisations across the Australiasian education sector
  • Designed and maintained COP online network, e-commerce, information & repository websites
  • Directed and program managed a national learning technologies symposium (AUPOV09)
  • Project managed multiple national e-learning projects (AFLF)
  • Designed and maintained e-marketing, e-learning resources library & FAQ list for clients
  • Presented at numerous national conferences and industry led online event
  • Conducted research, developed cases studies and participated in appreciative inquiry events

Directions Australia

Directions Australia
April 2011 - February 2012
Manager ICT
Educational Technologies

Role Statement

Upskill Directions Australia staff in VLE systems, develop Directions Australia VLE resources and systems, improve learning management design, content and systems development. Consult with and participate in client management with Manager Client Services and reliant client services team members as well as ensuring VLE system administration complies with project management and quality assurance standards.

Key Responsibilitie

Significant Achievements

Australian Flexible Learning Framework

Senior Education Officer

Australian Flexible Learning Framework
Various locations
January 2009 - July 2009

Role Statement

Principal Projects Manager for the Framework "Brains Trust" project ensuring quality assurance of data received from the 2009 NSW E-Learning Innovations project teams, audit data transfer to nominated CMS system and provided support to team managers in this process. I also designed and worked with a software development team for the implementation of the NSW E-Learning Innovations weblog site. 

Key Responsibilities

  • Project manage multiple teams across NSW Australia metropolitan, rural and remote locations
  • Ensure funding milestone compliance and provide professional development support
  • Quality assurance scrutiny of digital assets submissions using a digital CMS
  • Travel interstate to provide workshops and face-to-face project teams support
  • Conduct strategic consultations with NSW E-learning Innovations management team
  • Develop & implement consultation plan with funded project teams
  • Co-ordinate & conduct team interviews with project managers
  • Manage digital data collection and ensure project milestone compliance
  • Provide support to team managers & facilitators
  • Ensure delivery of service from third party suppliers
  • Provide specialist research consultation with National E-learning Innovations manager
  • Design, implement and maintain online web presence for management team

Significant Achievements

  • Designed, developed and implemented management team blogging website
  • Extensive state wide professional development consultations with project teams
  • Project management of content repository integration with enterprise CMS
  • Completion to project milestones of data collection and retention via CM
  • Successful acquittal of $1.2 million project 

Australian African Fellowship


In July 2010 I was contacted by Donna Hensley who was charged with managing the Australia Africa Foundation  program (AAF) , conducted by the Australian Government seeking to provide African managers and practitioners with access to Australian-standard educational, training or professional development opportunities which better equip them to develop and apply sound policy and practice in their field of expertise. At the same time, the AAF Program offered Australian organisations, in priority sectors, the opportunity to deepen and broaden their links with leaders and professionals in eligible countries.

ICT Systems Manager

University of Newcastle
Newcastle, NSW Australia
April 2010 - December 2010
Contractor (concurrent with Streamfolio role)

Role Statement

Facilitate project planning with management, develop the Australian African Fellowship (AAF) project website, conduct professional development activities with project participant stakeholders, maintain strict project milestone deadlines and contribute to project ICT plan.

Key Responsibilities

  • Consultation with project stakeholders in Newcastle Australia and Johannesburg South Africa
  • Design, implement and maintain web presence for the AAF Project
  • Travel interstate & conduct professional development activities with project stakeholders
  • Meet strict project milestone deadlines and contribute to key reportables for differing funding bodies 
  • Extensive consultation with the University of Newcastle, Faculty of Arts & Design
  • Establish online facility for the “VET Reform” - Australian African Fellowship (AAF 2010) in conjunction with TAFE NSW Hunter Institute - 100k
  • Design, implement and maintain an online community website
  • Provide professional development training face-to-face & online 
  • Develop e-learning resources for the whole of the AAF team

Key Outputs

  • Extensive asynchronous and web conference consultation 
  • Project manage web development project components
  • Successful engagement of project cohort in virtual online environment
  • Brand development for VET Reform literature and website
  • Facilitated professional development workshops with project participants
  • Supported visit from SA High Commissioner to University of Newcastle
  • Contributed to project acquittal and post project sustainability planning

Key Links

Website -

Blogger -

Country Energy & TAFE NSW


Industry Consultant
TAFE NSW, Western Institute
Country Energy, Bathurst Australia
October 2008 - May 2009


Provide specialist industry consultation on behalf of TAFE NSW to a leading energy systems provider, consult with key stakeholders to realize project objectives, negotiate liaison points with incumbents, Team Leaders and Managers, manage role mapping to industry and national training packages, develop competency reports for analysis and implementation as well as manage and co-ordinate web conferences for teams. 


  • Conduct workforce development consultation with enterprise industry provider - Country Energy
  • Analyse, design & support accreditation pathways provision from TAFE NSW Western Institute
  • Travel interstate between workplace settings
  • Report to TAFE NSW National Business and TAFE NSW Western Institute, Business Arts & Information Technology Faculty in Orange NSW
  • Co-ordinate rigorous consultations with industry and government provider stakeholders
  • Design and implement accreditation pathway mapping activities with project team
  • Conduct equivalency mapping to AQTF standards to a tight project schedule
  • Analyse, identify and based training packages for TAFE NSW Western Institute
  • Contribute to partnership training and assessment services profiles
  • Support co-partner funding applications for Framework e-learning resource development


  • Designed benchmarking methodology for role outcomes mapping to improve efficiency
  • Mapped equivalency in 4 training packages with Country Energy Team Manager & project team
  • Implementation of 176 employee workplace interviews
  • Attendances at industry specific moderation meetings to ensure industry equivalence
  • Facilitated high level meetings between Country Energy & TAFE NSW National BusinessCo-ordinated e-learning toolbox funding submission (AFLF) LMS integration - 120k 

Alexander Hayes & Associates Pty. Ltd.

ICT Consultant

Self Employed
January 2008 - October 2008

Provide specialist E-Learning and project management consultation services to TAFE NSW (Sydney Institute of Technology), TAFE NSW (Western Institute), Creative Vision Enterprises Pty. Ltd. (Telopea, NSW), Atkinson Training Pty. Ltd. (Newcastle NSW), Uniting Care (NSW Parramatta) and Lavendilli-Blue (Orange, NSW).

NSW Learnscope

Senior Education Officer

NSW Learnscope - TAFE NSW
International Centre for VET Teaching and Learning (ICVET)
July 2006 – December 2007

Support diverse state-wide project teams in numerous contexts / sectors, facilitate multiple team professional development activities using a range of interactive technologies, develop and maintain the NSW LearnScope weblog & MediaWiki, develop flexible learning resources, facilitate national networking activities and contributed toLife Based Learning: Strength Based Capability Development for VET